JIMINLEE is a men's wear brand that debuted in 2019 New York Fashion Week, Parsons MFA Fashion Design & Society graduation collection, and launched in 2022. JIMINLEE is a brand that expresses the ideology of sexuality and desire viewed from the perspective of Jimin Lee (the designer herself, a woman). Exploring sexuality, expressing desire through the eyes of JIMINLEE, pursuing free expression, and providing new freedom. It is a brand that focuses on the concept of eroticism and conceptual design, and its strengths are self-developed hand-drawing and beading textiles, and the combination with high-quality cutout tailoring shows the freshness of the visual. Lee explores newly discovered freedoms through work that inspires admiration for the naked male form. It talks about the exploration of sexuality, the expression of desire, the pursuit of free expression, and the perception of beauty. At the same time, the JIMINLEE brand is to develop a design that can satisfy each individual's desire for expression and expressive desire to stand out more.

JIMINLEE는 에로티시즘, 섹슈얼리티, 나체 인간의 모습에서 영감을 받은 디자인을 선보입니다. 직접 보고 느끼는 것을 본인의 드로잉으로 표현하는 방식으로 상상력을 드러냅니다. 그녀는 Parsons MFA Fashion Design & Society 2019를 졸업컬렉션 인 “Female gaze” 로 뉴욕 패션 위크 런웨이 쇼에 데뷔하였습니다. JIMINLEE의 디자인 작업을 통해 성에 대한 탐구와 새롭게 발견된 자유를 대중들에게 선사합니다.

“I want to express a woman’s desire through exploring male bodies and how I see them. I come from a conservative Korean culture where a women’s sexual desire is taboo and perceived as abnormal. A woman’s sexual identity is hidden and secret. However, since moving to New York I have become very interested in the subject of sex and desire. I took a life drawing class where I was able to study the male form and I began to feel the possibility of breaking free from the repressed sexual culture I have always known. I don’t want to hide myself or my sexual desires anymore.”